Attract More Customers and Grow Your Business
Buy To Let Mortgage Leads: Frequently Asked Questions
What we do and how we do it
Understanding our terms
We have presented our terms as questions and answers to help keep them as clear and simple as possible. We strongly encourage you to read this page (it'll take you just 2 or 3 minutes) as it will give you a full understanding of what we can achieve for you and exactly how we go about it.
Q: What type of leads will I receive?
A: You will mostly receive standard buy to let leads, but you are also likely to receive some general commercial mortgages.
Q: Can anyone buy your mortgage leads?
A: We only accept orders from FSA registered individuals or firms (directly regulated or appointed representatives) who can service whole of market nationally. A rapidly increasing number of brokers never visit their clients. They sell nationally using email, over the phone and by post.
Resellers acting on behalf of FSA regulated companies are also welcome to apply. Please note that mortgage leads will only be sent to the regulated brokers. However, lead volume statistics that do not identify individual prospects will be sent to resellers on request.
Q: Why are qualitative Internet leads so profitable?
A: We engage with potential mortgage clients at precisely the right moment. They're actively searching for your service on the web so are therefore highly likely to be interested in what your company offers.
Q: What is your replacement policy?
A: Your average fund value per batch is guaranteed to be over £100,000 and we also guarantee that at least 20 percent of your leads will ask for life insurance comparisons, giving you the perfect opportunity to cross-sell.
All prospects will have given permission for you to call and all leads will be exclusive (one lead, one broker).
You will keep receiving free replacement mortgage leads until the guaranteed criteria is fulfilled to perfection. Additionally, duplicate leads and obvious "Mickey Mouse" leads are not chargeable.
Q: How old are your mortgage leads?
A: Your leads will come through immediately, in real-time, after the prospect clicks the submit button. The prospect is directed to a thank-you page which reassures them that we have received their details. They will be given details of your company and told you will contact them. We will also give them your phone number, so they can phone you immediately if they prefer. They will also receive a confirmation email with similar details to the thank you page included.
Q: Are there hidden extras to pay for?
A: There are no hidden extras, no joining fees and no VAT (our service is exempt). You are in control of your own budget and control your own costs and there is no minimum time commitment. There is no auction/bidding system; each batch is a fixed price. There are no tie-ins and the agreement can be ended by either party after the current batch has been fulfilled.
Q: How long will it take to receive all my mortgage leads?
A: We aim to supply your first batch within one week.
Q: How do I request a refund or make a complaint?
A: We hope you will never have cause to complain about our service to you. However, if you wish to register a complaint, simply email us or contact us using the form below with your refund request or complaint within 5 working days of the issue arising. We aim to resolve all issues within 5 working days. Remember, if necessary, you will receive free extra leads until the guaranteed criteria is fulfilled to perfection. This means that you may receive more than the stated number of leads per batch at no extra cost.
Q: Where do you get your mortgage leads from?
A: Our marketing has a huge reach of over 90% of the UK's Internet population. We do not use intrusive types of marketing, all our leads are generated by non-invasive, passive marketing - your leads will be sourced only from people who are actively searching the Internet for mortgage help, i.e. they seek contact from you, not the other way around.
They'll include prospects from all over the UK. 100% of our leads are generated from sites owned by us. We never buy leads from other companies. Unlike many financial lead generators, we do not use affiliates, call centres, lifestyle questionnaires, send unsolicited emails or outsource our services. You will see exactly where your leads are coming from.
Q: Can I buy a lower quantity of leads at a time?
A: Lead generation is a numbers game; the same as all types of marketing. For example, if you bought five leads and failed to convert one, you might be tempted to blame this on the leads, when, in reality, the blame would lie with the small sample of leads (opportunities) open to you. We therefore set a minimum volume of leads, as this increases the likelihood that you'll achieve a level of conversion rates that guarantee that you'll return to buy more leads. Attracting an excellent and steady return on investment is a goal more easily achieved with higher numbers.
Q: Can I do a deal with you to reduce the price per lead?
A: Sorry, no. Please remember when buying mortgage leads that it is not so much the cost per lead that is important, but the cost per mortgage client acquisition. This is of course tied into the conversion rate.
Additionally, opposite to the offline world, if you were to require an unusually high amount of leads, our internet advertising costs per unit increases as our reach rises, conversely putting pressure on the price per lead to increase.
Q: Are your mortgage leads exclusive?
A: Yes, all of our leads are exclusive and come directly only to you. Some lead providers display your competitors' ads on the page your prospect sees after they submit their enquiry, therefore ensuring that you have an uphill struggle converting your leads. We strongly believe that this type of activity leads to severe dilution of lead quality.
You will have the opportunity to retain your exclusive customer for life... and don't forget to ask your leads for referrals from their families, friends and colleagues - the results should pleasantly surprise you!
Q: Do you qualify your leads?
A: All of our mortgage leads are from prospects who are actively searching for mortgage help. This means that the prospect has approached us and specified their requirements, requesting that a mortgage broker contact them. They're looking for you, not the other way round. They are therefore self-qualified. All visitors will either be expecting contact through a telephone call or an email from you.
Q: Can you provide postcode specific mortgage leads.
A: We only supply leads to companies that accept nationwide coverage. A rapidly increasing number of brokers never visit their prospects. Thanks to the Internet, they do everything using email, over the phone and by post.
Q: How do I receive my leads?
A: When an application is submitted, it's allocated to you directly by email. A confirmation of submission is sent to the enquirer which includes your company and contact details.
Q: Do you use dynamic comparison tables on your websites?
A: No, comparison sites have been heavily criticised in the media and by the FSA for their lack of independence and incomplete information. Consumers often don't realise that they're not getting the complete picture.
Q: What are your site disclaimers?
A: In order to use this service you must agree to be legally bound and to abide by the terms and to indemnify and hold the operators of LeadFair harmless from all alleged or actual damages, claims and expenses relating to any warrant or representations made. This also includes, without limitation, lawyers' fees.
Q: What is the country of governing law?
A: The agreement will be interpreted, construed and enforced in all respects in accordance with the laws of England, and you and The LeadFair Partnership irrevocably submit to the non-exclusive jurisdiction of the English Courts. The LeadFair website is controlled and operated from offices in the United Kingdom and makes no representations or warranties that its content or use is legal in other locations.
Q: How do you publish changes in these terms and conditions?
A: Whilst it's not our intention to do so, the operators of the LeadFair service and websites reserves the right to change its policies and terms at any time. Any such changes will be posted on this page. Price and availability information is subject to change, but not during a current batch.
Q: How do you improve user experience on the prospect website?
A: We will occasionally contact prospects for feedback on their experience with the website and related processes with the aim of improving conversion rates (under no circumstances will we attempt to sell to them).
Q: How can I pay?
A: Payment is by bank electronic transfer or cheque. We will supply further details by email.
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